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Places After The Pandemic

PlaceShapers - Places After The Pandemic


Covid 19 could offer a once in a lifetime opportunity for housing associations to deliver more with their communities, change how homes are built and adapt services, according to PlaceShapers’ and HACT’s Places After The Pandemic report.


As a PlaceShapers member, Cornish charity Coastline Housing took part in the report, along with more than 100 other organisations. The report shows how housing associations like us adapted during the national lockdown and played a key role as community anchors. It explores how social landlords are fundamentally reviewing their work and their role in places as we look to the future. 


Places After The Pandemic launched on Thursday 17 September at a seminar to discuss the findings and the next steps.


Coastline Housing’s Chief Executive, Allister Young, said: “As a community focussed housing provider, our priority was to adapt quickly to the coronavirus pandemic and subsequent lockdown to ensure we could provide the right support. As well as providing nearly £30,000 of grant support to community organisations in Cornwall, we mobilised staff from a wide variety of roles to call hundreds of customers to ensure they had support in place, and continued making contact throughout the period of shielding. Colleagues from teams across Coastline responded impressively: carrying out shopping trips for residents at our Miners Court Extra Care complex in Redruth; delivering crisis packs of food to those most in need; volunteering to work at the CPR Foodbank in Camborne; and providing tailored support to customers with reduced incomes due to loss of work. These are just a few examples of how colleagues supported the wellbeing of so many people at such a difficult time. I thank them for their commitment and am proud of Coastline’s contribution to communities across Cornwall.”


The report shows that, overall, in the first three months of lockdown, a sample of 42 PlaceShapers members made 300,500 welfare calls, gave advice and guidance to 57,000 people and organised 50,000 food deliveries. Members forged new partnerships with people and organisations in places to make sure support was there for everyone who needed it. 


PlaceShapers Chair Matthew Walker said: “The crisis has reinforced our sense of place and the value we place on our homes and neighbourhoods. A decent, affordable home meant living in comfort during lockdown. It meant space to work from home and home school. 


“The support social landlords offered became a lifeline for many in frightening, isolated times. Up and down the country we heard stories of the difference landlords made and how they worked together in the places they work.”


This report explores the lessons we’ve learned so far from the Covid-19 pandemic, including how local our view of place is and the importance of building strong, trusting partnerships in places.” 


Andrew van Doorn, CEO of HACT, said: “As community anchors, housing associations are in a unique position. We work in place for the long-term. We have the capacity to affect the recovery and reset of communities across the UK now and in the future.” 


“There are significant risks ahead of us that we will need to navigate. By working in collaboration, by evaluating and learning from our experience, by being bold in our choices, we will be able to accelerate change, maximise our resources and achieve greater impact as place-based organisations.”


The report concludes:


Place is hyper-local
A landlords’ role in place is often dependent on the number of homes in an area. During lockdown place became hyper-local. Solutions have had to be found at a very local level; signposting to services beyond an immediate vicinity became unviable. This revealed that important ‘actors’ in an area might be people a housing association does not ordinarily consider. For example, local corner shops have become vital community assets, as have grocers, chemists, parks and green space.  The challenge has been to support communities and residents at this level, particularly if a relationship has traditionally been held at a wider place level.


Space matters
How we understand the home of the future and create spaces that meet an increasing need for multiple use (work, rest and play), has come to the fore. How we create both the spaces and places for the future needs careful and thoughtful consideration. How we deliver standards needed for space and not compromise due to expediency and cost will be challenging. How housing associations adapt their own businesses for this new reality and ensure that their housing management is responsive to the new uses of homes will be key.


Partnership working
A new sense of collaboration between housing associations is emerging and awareness that housing associations working together can accelerate change, stretch their resources, and achieve greater impact. New relationships have also formed, and housing associations have stepped into areas and activity that are new to them. As we move forward, strengthening and developing those relationships further is a key task. Turning new relationships into partnerships and collaboration, must be built into strategies and ways of working.


Having a hyper-local presence is about providing effective services to customers, but also engaging and reassuring them. In the last decade the trend has been to pull teams and services into central locations. With the successful adaptation of remote working, this may no longer be the case. The value of a more community focused operational model has been experienced and welcomed (by some for the first time). Housing associations need to think about how to accelerate this change, but also how to make sure they learn from the past. New operational models that are created need to be vibrant and fit for the future.




HACT undertook:

  • Twelve interviews with senior staff, predominantly Chief Executives, of PlaceShapers’ members
  • Held 5 themed focus groups, with 79 attendees in total, representing 49 housing associations
  • Drew on monthly data from 42 housing associations


Full report

The full report is available here:





About PlaceShapers (www.placeshapers.org

PlaceShapers is a national network of more than 100 community-based social housing providers.


All members sign up to these five principles:

  • Our residents and customers are at the heart of what we do and have genuine impact on our organisations.
  • We listen and provide more than just landlord services because we care about people and places.
  • We build homes that respond to the needs of the communities we serve. 
  • Working collaboratively and actively with our local authorities and other local partners enables us to improve and shape places at both a strategic and operational level. 
  • We are run by members, for members and are committed to a diverse, values-driven housing association sector.

About HACT (www.hact.org.uk)

HACT helps housing providers drive forward their social purpose by generating actionable evidence to inform the development of new, smarter, and more connected ways of working. 


We’ve being doing this for 60 years. Our ambition is to unleash the creativity and potential of social housing in communities across the UK.


About Coastline Housing
Coastline Housing is an independent, charitable housing association owning and managing almost 5,000 homes in Cornwall. The challenge we face is enormous. At 11.2 times average earnings in many areas, high house price rises have excluded many people from owning their own home. Thousands of families have registered for affordable rented housing in the county and many more are known to be in need.


With a growing annual turnover - currently £26 million - and staff totalling over 300, Coastline Housing’s contribution to solving this problem and improving people’s lives continues to increase.


We have secured over £30m of grant funding from Homes England and over £5 million from Cornwall Council to develop more than 1,000 new homes in Cornwall during the period from 2015 to 2021. A new joint venture agreement with Legal & General Affordable Homes will enable Coastline to provide a further 300 homes each year for local people, generating significant associated investment for the Cornish economy.


Our recently opened purpose-built facility for Coastline’s Homeless Service in Pool now brings together many services on one site - overnight crisis accommodation, a community hub with space for partner organisations, IT suite, a doctors’ surgery, training space, and offices for staff. It is here thanks to match funding secured from Homes England and Cornwall Council, and is the culmination of ten years work identifying a new location to provide modern facilities.


We are a partner in the Smartline project led by the University of Exeter, with Cornwall Council and Volunteer Cornwall. Researchers from the university are studying information collected by environmental sensors in volunteers’ homes. They aim to help design better systems for managing properties in the future, enabling companies to develop products and services to help us all live happier and healthier lives.


Coastline Housing is a member of PlaceShapers, a national alliance of more than 100 community-focused housing associations. Its members own and manage over 900,000 homes and provide services to more than two million people. Find out more at www.placeshapers.org


Great homes | Great services | Great people 
Coastline House, Barncoose Gateway Park, Pool, Redruth TR15 3RQ

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