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Coastline Housing signs Open Letter to Boris Johnson


“Kick start the economy by investing in jobs and people.” 


Cornwall’s Coastline Housing, along with over 200 organisations across the UK, has signed an open letter to the Prime Minister, calling on the Government to publicly commit to a new Opportunity Guarantee.


The UK is experiencing the biggest economic crisis in 300 years. The new Opportunity Guarantee scheme, backed by some of the UK’s biggest employers, would help to kick start the UK’s economic recovery by investing in jobs of the future, helping people access the jobs market, and providing opportunities for young people.


Together, over 200 voices called on Government to invest in a new Opportunity Guarantee that: 

  • Promotes job creation by investing in the jobs that we need for the future   
  • Doubles the capacity in services that help people into jobs, with greatest support for those facing disadvantage 
  • Provides an education place, apprenticeship, or job for every young person 

Coastline Housing’s Chief Executive, Allister Young, said: “Long term effects on the economy and jobs in Cornwall are likely to be particularly severe. A Cornwall Council report estimates almost 73,000 jobs – 27% of all jobs in the county - could be at risk. Around half of those are in the hospitality sector, which is so heavily reliant on tourism and will continue to see a large reduction in trade even as lockdown measures are eased. An Opportunity Guarantee would ensure local people can develop skills to work in new and emerging sectors. That in turn could attract more businesses to the county, stimulate growth of existing companies, or encourage people to turn their own ideas into start-ups. Coastline already offers training in employment skills through our Inspiring Futures project so it is well placed to be part of new support packages.” 


The open letter is signed by cross industry partners, including The Prince’s Trust, Heathrow Airport, Asda, universities and charities. It also has political backing from Metro Mayors Steve Rotheram (Liverpool City Region), Dan Jarvis (Sheffield City Region) and Jamie Driscoll (North of Tyne Combined Authority).


Commenting on the open letter, Lord Bob Kerslake said: “The message to Government is clear – with the Jobs Retention Scheme winding up, we must invest in an Opportunities Guarantee. We need to create opportunities for people to skill up, and have a guaranteed role in our economic recovery, and we must put these plans in place now.”


You can view the letter in full here:



Details on Coastline’s Inspiring Futures project are here: 


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